OSI Group and its expansion into new markets

The continued ease of doing business internationally by companies has enabled many businesses and multinational corporations to expand and explore new markets that they would have otherwise not ventured. One such company enter into a new market they always begin at the bottom by opening new shops to serve their new clients, or they buy existing businesses in that environment to better their advantage of penetrating such a market. The latter is always an advantage establishing venture in a foreign market, and it enables the new business to pick up from where the existing business had reached. Doing so would guarantee a ready market regarding the previous customers and smooth operation from experience by the old employees with expertise.

A good example of a company that employs such a strategy when venturing into new markets is OSI Group Industries. The food manufacturing company has become a multinational firm through its good business ventures in new foreign markets for many years now. Its strategy of taking and assimilation other similar companies over the years has propelled its growth making a force to reckon with in the food and manufacturing industry.

Its role as a world leader in food manufacturing gets powered through its provision of high-grade quality food products and services to its customers and retail brands. The company’s growth and success for many years can be attributed to its President David McDonald. It is trough role at the helm of the company that enabled the company to venture and expands to great markets such as Europe and beyond.

The company’s expansion into the European market came with the acquisition of Flagship Europe. This purchase enabled it to increase its presence and dominance in the vast European market and efficiently supply its products to its retail brands. The variety of foodstuffs that the company now provides in the new market range from pies, dips, frozen chicken, marinades, sauces and much more.

The OSI Group was first started in the year 1909 in the United States of America and has been in operation for more than a century now as a food manufacturing company. Its growth and success have enabled the company to have its presence in nearly all the continents with a workforce that is over 20,000 strong. Sheldon Lavin is its Chief Executive Officer and Chairperson. The company’s success as a business giant is evident through its annual revenue that is $ 6.1 billion.

For details: www.crunchbase.com/organization/osi-group#/entity