Recent Research on Canvassing
With tons of paper, hours of data entry ahead and the requirement of accountability, a political campaign manager traditionally looked at canvassing as a labor-intensive part of campaigning for their political candidate; furthermore, it sets a wrong tone at the beginning of the campaign trail. In short, with campaign dollars being squeezed on every activity needing funding it is not a surprise that canvassing may even be cut back and those additional voters may never have the chance to hear about another political candidate for their vote. The Good News is NGP VAN, the leader in providing technology for political campaigns, from President Obama to thousands of others seeking to promote their cause. NGP VAN has had twenty years of success in all 50 states.
Traditionally, Canvassing has shown good results and has a long history in political campaign activities leading up to elections. Canvassing used to be associated with non-profit efforts and goes back to the early 1970s, but since the 1990s has been more aggressively used for political agendas.
Two professors from UC Berkely and Stanford, David Broockman and Joshua Kalla, have shown in their studies and polls that canvassing only results in about 1 in every 800 persons being likely to change to another party. These results by David Broockman and Joshua Kalla also found that these results were based on potential voters being approached within two months before an election. Though it seems to be a lot of work for a small effect the good news is the method of canvassing has dramatically changed.
Canvassing with NGP VAN MiniVAN
NGP VAN has recently made the MiniVAN app available for free from their website, which allows canvassers, either on staff on volunteers, to create a unique ID associated with their campaign. Once a canvasser is registered with NGP VAN they can access a pre-scripted list of voters or one they upload to the NGP VAN server. NGP VAN makes canvassing more accountable since data received is immediately updated on the NGP VAN website and made accessible to the associated campaign coordinators. NGP VAN offers their NGP MiniVAN for free and is available for Android and IOS devices.
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