Although there are countless different types of writing, the three main purposes of writing are to inform, persuade, and entertain. Prior to writing any document, one must determine what purpose such writing is for.
Let’s not play any guessing games from here on out; the purpose of a political advocacy email is to persuade readers to get up out of their figurative chairs and take action. In most cases, such letters are written to gain votes for whichever candidate you’re campaigning for – or maybe you’re that candidate yourself!
Fine-tuning the main idea of a persuasive message made easy
In short, you’ll either be asking recipients to vote for a candidate, help volunteer for an upcoming or ongoing campaign, or change their mind about a topic. Determine which one of these three messages you wish to convey to your constituents, write the letter, and be careful not to mix more than one main idea or message together.
You must remember that politicians must write for very broad audiences. As such, the contents of letters sent out to targeted mail recipients should be easy to understand and contain no excessively long words or passages, phrases, or paragraphs that are difficult to read, write, pronounce, or otherwise digest.
Here are a few more tips that every political campaign manager should constantly keep in mind and employ consistently across reaching out to everyone you possibly can.
With your persuasive message, briefly explain a problem at the beginning of your letter to better capture readers’ attention
When explaining the aforementioned problem don’t be hesitant to write about how to actually solve that problem you’ll outline in the first one or two sentences of the political-themed letter you’re writing to constituents.
Don’t forget to inlcude a powerful call to action down below
Inform the recipient of how he or she will feel better or benefit from whatever solution you’re proposing. Seriously consider using ethos, or strong emotional appeal, in the latter half of your letter so as to reel the recipient in hook-and-sinker.
NGP VAN can help you write away
NGP VAN is a voter activation network that works with the hottest progressive – both independent and Democrat – campaigns around the nation. NGP VAN, or Voter Activation Network, Inc., was created in 2001 and its name was changed to NGP VAN, Inc., as we understand it today, by January 2011.