The Fabletics brand was started by Kate Hudson as a platform to sell the casual wear that started the athleisure movement. The company has taken on techniques from Amazon because they know it is one of the most-successful Internet brands in existence, and they are using the ideas that helped the company start their own stores. This article explains how Fabletics will open over 100 stores in North America using the reverse showroom technique that was made popular by Amazon.
#1: What Is The Reverse Showroom?
The reverse showroom is a concept that was used by Amazon because their customers knew what was available on their site. They came to the store ready to buy things they were familiar with, and they would continue to purchase from either the site or the store because of the comfort level they have with them. Fabletics is using the same principle because they will help customers come into retail stores having shopped on the website in the past.
#2: Coordinating The Fabletics Account
Fabletics offers customers an account that may be used online or in the store to ensure they are given a record of all the things they have purchase. The customer may charge items to the payment information on their account, and they may do so in both locations. Customers may check the state of their wardrobe when they are using their account, and the staff in the store will use the customer’s information to make suggestions. The customers who know the company from the website will have a much better shopping experience.
#3: What Do They Sell?
Fabletics sells casual clothing that may be worn to the gym or on the town. It was created by Kate Hudson to ensure all her customers could have an active lifestyle while still looking good. She offers women the opportunity to dress for taking their children to school, going to the store and going to the gym in a stylish way. Women who are quite concerned with how they look will find clothing through the company that fits their body, and they will enjoy wearing something every day that flatters their figure.
#4: How Are The Clothes Designed?
Many of the designs are done by Kate Hudson herself, and she ensures the brand is authentic for working women. She wishes to give them something that is easy to wear,a nd she offers women the opportunity to feel good about themselves in everything from a sports bra and tights to swimwear. The line has expanded over the years to include many different things, and their stores will host all the clothing on their site and extras made just for stores.
The reverse showroom concept that has been used to make Fabletics popular will help their retail stores succeed. They offer the customers a much better experience, and they will show their customers that the relationship they have with them is far more important than the bottom line. each trip to a new Fabletics store will result in amazing looks for each customer.