Australia based upscale lingerie boutique company, Honey Birdette, made a recent announcement that brought joy to its flock of fans in the United States, many of which have been loyal to the boutique since its inception. The announcement was the official launch of a completely overhauled website, designed exclusively to serve its customers in the United States. The site offers a sleek interface and increased user experience in the e-commerce part of the site.
US fans are loyal to Honey Birdette and they have seen US purchases grow 374% in the past year alone, which made the new site essential. In addition to a sleeker interface, the US site will offer things to make buying from “across the pond,” a more pleasant experience. The new site offers faster shipping, easier returns and free shipping after a certain sales price – all designed to keep their fans happy and coming back again and again.
In addition to thrilling its US follower base, Honey Birdette announced a massive rollout of stores in the United Kingdom. The company promised a total of 40 stores to be completed by the end of 2018 across the United Kingdom, and also noted it is potentially searching for additional locations across Europe.
Honey Birdette gingerly opened three stores in the UK recently, the first of its 55 stores not located in Australia. The stores were a huge success and drew in large crowds, calling for the additional stores to be slated. The first 10 stores are in progress, beginning with Leeds, Newcastle and Westfield.
If you haven’t looked at Honey Birdette yet, check out the website. The company is a truly upscale lingerie boutique that also features high end toys and a team of Honeys to create a wonderful experience to customers who are able to visit one of their stores.