Norman Pattiz is the founder and chairman emeritus of Westwood One. It is under his leadership that Westwood One grew into what is today, America’s most extensive radio network. Westwood One has owned, managed and distributed CBS News, CNN radio, NBC radio, NFL Football, NCAA Basketball, The Super Bowl and March Madness. Norman was appointed by President Clinton and reappointed by President Bush to serve on the Broadcasting Board of Governors of the USA which oversees US nonmilitary broadcasting services.
He is responsible for the coming up and launching of the America’s Arabic language radio and television services and the Farsi language broadcasting to Iran. He is a Regent of the University of California, Chairman of the Lawrence Livermore, Chairman of Los Alamos National Security Laboratories and member of both the Council on Foreign Relations and the Pacific Council on International Relations.
Norman’s achievements are a good many. In 2001, Norman founded and was the Executive Chairman of PodcastOne which is the most significant advertiser-supported podcast network nationwide. He describes PodcastOne as Westwood One for the digital world.
PodcastOne CEO Norman Pattiz, and the VP of Edison Research Strategy, Tom Webster announced the final results of the progressive, inclusive studies. The studies cutting across the country involved advertising tests with leading customer brands dealing in five distinctly different product and services categories. The series of studies took place within the last six months of 2016 and was the first study ever done for pre- and post-campaign brand lift for podcast advertisers. It was resultantly noted that there is a significant increase in product awareness, the recall of precise messaging (perception) and intention to buy. Learn more: https://podcastone.com/About-Us
The primary results deduced from the study include: –
- Over 60% of the listeners could refer to a specific grocery brand after the Ad runs compared to the 7% of the listeners in the pre-study.
- From the pre-study to the post-study, there was an increase in independent product awareness by; 47% in financial service products, 37%in automobile aftermarket product and 24% for a grass and garden product.
- From the pre-study to the post-study, more than one-third of the respondents had positive opinions on an automotive aftermarket product, up from the 18% in the pre-research. In the post-study, up from the pre-study 16%, 22% of the interviewees said they were more likely to consider using a grass and lawn product.
- There was an increase from the pre-study to the post-study in awareness of and response to a specific campaign message by 60% in automobile aftermarket product and by 76% for a casual dining restaurant.
As a result of the researchers, it was conceived that podcast listeners were open to brand messages and showed an improved will to consider or purchase those brands. Learn more: https://www.facebook.com/normanpattiz