Fabletics is the company that women are going to when they want fitness gear that is comfortable. This is how Kate Hudson has promoted the brand as she has talked about it in interviews. This is something that makes people take notice because no one wants uncomfortable clothing for working out.
It’s not to say that other brands are offering clothes that are uncomfortable, but Kate Hudson knows that comfort and style is what she has a desire to promote. She has built the brand that consumers have become very interested in. It did not take a long time for people to notice that she had exclusive garments that could not be found anywhere else. Amazon offers a wide selection of clothing, but Kate Hudson plans to build an inventory that is even greater than what Amazon can offer for fitness clothing. She has the ability to do this with Fabletics because she is focused on a single market. She is not trying to get into any other areas outside of fitness clothing. This is what has given her a great advantage over lots of other online sites.
Kate Hudson realize that creating a specialty is what she she was good at. This will be the thing that would get her name out to consumers that did not want to spend time shopping for hundreds of different items.
Hudson simply wanted to get customers in a place where they could get the best fitness clothing at affordable prices. This is why she is opening more stores. She is using the reverse showcase concept to promote the brand online. Customers can buy through the website as well. Her new stores, however, are going to give customers a better experience. They can try on clothes, and they also have the ability to hear more about the VIP membership through the sales consultants that work in the stores. Kate is doing everything that she can to build this brand along Don Ressler and Adam Goldenberg. This Trio has put together a very successful business model that is very similar to the one that was created when JustFab was put into place. They would go on to narrow down their customer base for a specific market for athletic clothing for women. This has done well so far, and there is also a brother site called FL2 to that caters to the needs of men.
The Fabletics brand was started by Kate Hudson as a platform to sell the casual wear that started the athleisure movement. The company has taken on techniques from Amazon because they know it is one of the most-successful Internet brands in existence, and they are using the ideas that helped the company start their own stores. This article explains how Fabletics will open over 100 stores in North America using the reverse showroom technique that was made popular by Amazon.
#1: What Is The Reverse Showroom?
The reverse showroom is a concept that was used by Amazon because their customers knew what was available on their site. They came to the store ready to buy things they were familiar with, and they would continue to purchase from either the site or the store because of the comfort level they have with them. Fabletics is using the same principle because they will help customers come into retail stores having shopped on the website in the past.
#2: Coordinating The Fabletics Account
Fabletics offers customers an account that may be used online or in the store to ensure they are given a record of all the things they have purchase. The customer may charge items to the payment information on their account, and they may do so in both locations. Customers may check the state of their wardrobe when they are using their account, and the staff in the store will use the customer’s information to make suggestions. The customers who know the company from the website will have a much better shopping experience.
#3: What Do They Sell?
Fabletics sells casual clothing that may be worn to the gym or on the town. It was created by Kate Hudson to ensure all her customers could have an active lifestyle while still looking good. She offers women the opportunity to dress for taking their children to school, going to the store and going to the gym in a stylish way. Women who are quite concerned with how they look will find clothing through the company that fits their body, and they will enjoy wearing something every day that flatters their figure.
#4: How Are The Clothes Designed?
Many of the designs are done by Kate Hudson herself, and she ensures the brand is authentic for working women. She wishes to give them something that is easy to wear,a nd she offers women the opportunity to feel good about themselves in everything from a sports bra and tights to swimwear. The line has expanded over the years to include many different things, and their stores will host all the clothing on their site and extras made just for stores.
The reverse showroom concept that has been used to make Fabletics popular will help their retail stores succeed. They offer the customers a much better experience, and they will show their customers that the relationship they have with them is far more important than the bottom line. each trip to a new Fabletics store will result in amazing looks for each customer.
Kate Hudson’s line of clothing sold by Fabletics was created to go beyond the gym. Through Fabletics, she sells dresses, accessories, swimwear and so much activewear clothing than you could imagine. All the clothing sold by the company come at the best prices with the best designs. What differentiates Fabletics with its competitors is that the firm brings in tons of features to assist you match up your activewear fashion with your exact style and your personal tastes.
Once you register with the site, you will be asked to go through a special quiz that inquires of your personal shopping experience. You may have to clarify your gender, your preferable workout times, your location, color scheme preferences and even your body type. All these details are geared to help the company propose the best fashionable clothing for you. You will easily get fashion clothing that fit your personal preference and clothing sizes. You can even get personalized clothing that should show off the parts of the body you love to display.
Apart from the exclusive personal shopping experience, the best thing about Fabletics has been in its monthly membership. The membership allows you to get new styles at extremely affordable prices. The company has an array of team of designers in every site that create a versatility in their clothing. The company has a fantastic customer service and customer experience that is second to none. When you first sign up with the company, you get your first 2-piece outfit at a discounted price of $25. Apart from that, Fabletics will offer up to 50 percent off the regular price for its VIP members. You are not necessarily tied down to its monthly bill. If you decide to skip a month without payment or want to purchase another outfit, you can comfortably skip payment for that month.
Customers of Fabletics can see the latest collections and exclusive styles for performance in the Fabletics stores. The brick and mortar stores gives shoppers an elevated experience with a variety of amenities such as free shipping, free points, and in-store fitting appointments. You have the option to purchase online and pick up at the store or conduct a virtual shopping cart. The shopping cart enables its customers complete their shopping experience after an online visit. Customers not satisfied with the range of products sold by the company can freely return their purchased products at the retail stores.