Getting Ready for the Day with Doe Deere, Lime Crime CEO

Successful entrepreneur and beauty guru Doe Deere is best known for her colorful cosmetics line named “Lime Crime”. She takes her style and fashion very seriously. Every day whether at working at the office or lounging on the weekends, Doe always looks like she just stepped off of some high fashion runway. How does she do it? Perhaps magic or a team of skilled makeup artists and hairstylists make her look a reality? The truth is a lot more normal than one might guess.


Doe Deere begins her mornings by waking at 8:30 AM daily thanks to her internal alarm clock. She washes her face, moisturizes, stretches, and then begins sifting through her e-mail. Next, she eats a healthy breakfast that typically includes grits and fresh fruit. Doe prefers to shower at night so she doesn’t have to waste time drying her hair in the morning. Then she can easily make her signature curls with a curling iron before starting on her makeup. Doe applies foundation and eyeshadow before perfecting her brows. The final step in her morning beauty routine is adding color with blush and silky lipstick. Her complete look is photoshoot ready and always a lot of fun.  Learn more:


Lime Crime was founded in 2008 by CEO Doe Deere, who originated in Russia but moved to the U.S., is based out of sunny California. They are known for vividly colorful makeup products that are vegan and cruelty-free. The brand and it’s CEO both want to encourage women to be adventurous in their style and own color rather than be afraid of expressing themselves. Lime Crime was one of the first pioneers of online cosmetic sales. They continue to expand their product line to grow their business and meet the wants and needs of Lime Crime shoppers. Doe Deere has been working hard since her very first entrepreneurial gig selling temporary tattoos to classmates when she was in high school. That same drive and ingenuity keep Lime Crime relevant in a very competitive cosmetic industry. Brilliant colors plus plenty of sparkles are the norms for Lime Crime employees that clearly love what they do. Doe Deere and Lime Crime stand out in the best way possible.


Susan McGalla: What glass ceiling?

The article from Phillypurge relates how in a world where companies with ethnic and gender diversity outperform their competitors, yet only a few S&P 500 companies have women in high executive positions, Susan McGalla is helping lead the way for women executives.

The article recounts McGalla’s beginnings in the lower tiers of American Eagle Outfitters her rise through the ranks until she exited as the company president, and her current work as a Vice President for the Pittsburgh Steelers. The article notes that Women leadership initiatives do not appear to be the answer, as they have not produced an equity in the ratios of men to women executives. The article ends by suggesting that instead of leadership initiatives, women executives sponsor and support other women more directly.

McGalla emphasizes the importance of providing personal perspectives to the women who seek to advance in business; she believes that traditional approach are full of buzzwords that ring hollow. In speaking to various audiences she relates her upbringing, which, as she notes, put no emphasis on gender as being helpful or harmful. She says she was encouraged to speak her mind with confidence. Following this mode of thought, she says her career at American Eagle Outfitters involved no angle of breaking the Glass Ceiling. In making the ratio of men to women more equal among executives she favors the gender-neutral approach.

Susan McGalla was born in East Liverpool, Ohio, and after graduating with a Bachelor’s in business and marketing from Mount Union College, she began her career at Joseph Horne Company in 1986. After working her way up through the ranks of American Eagle Outfitters from 1994 to 2009, she became a private consultant for the retail and financial investment industries, served on the board of directors at HIFF, became the CEO of Wet Seal Inc., and founded P3 Executive Consulting.