The talks between Samsung and popular rapper Jay Z concerning Tidal had been halted for some time but the company recently confirmed they are again at the negotiating table. Several sources revealed to Claire Atkinson, a New York Post correspondent, that the deal is expected to be sealed in the shortest period possible since Samsung wants to develop a relationship with the holding company in the process of making their brand better.
Samsung, based in South Korea, joined hands with Jay Z during the launch of the Magna Cartas Holy Grail, which was a high profile event that also featured Rihanna from Roc Nation a month ago. They have held talks expressing their interest in Tidal.
Other news speculate that Samsung is likely to have offered Kanye West a check for participating in the coveted The Life of Pablo, cites HITS insider I.B. Bad. He states that Samsung is re-engaging and there are big plans underway but the information about their next move has not been shared yet. They have quite well managed to seal all leaks that could make their intentions known since the final product is meant to appear as a surprise that can serve the intentions the company has about the business.
It is also said that Tidal has been hemorrhaging up to $10 million annually in red ink and the fact Rihanna, Beyonce and Kanye are no longer around has made the platform to lose the pace at which it was generating new subscribers that could sustain the business. Everything that happens in the steps to follow will be under the keen watch of Desiree Perez, Jay Z’s woman and she will be a major part of the deal while making the negotiations.
Additionally, other companies like Spotify and Google have shown interest in acquiring Tidal and they believe the company can be revived to become one of the most profitable premium service companies in the music industry.
About Desiree Perez
Desiree Perez is the person behind the successful management and formation of the Tidal application and her presence in the company is a vital addition to its progress. She is known for her strong skills at negotiating and her history of street rap places her at a perfect position to manage Tidal. She has negotiated the formation of several deals including the Beyonce Samsung deal and she has been a close associate to Jay Z for almost 20 years.