Adam Goldenberg and Don Ressler: The Brains Behind TechStyle Fashion Group

TechStyle was co-founded in March 2010 by Adam Goldenberg and Don Ressler as JustFab. These two are the Co-CEO’s of this company. Adam deals with data, marketing, margins and internal systems whereas Ressler is in charge of talent, vision and customer experience.

Adam Goldenberg had started his entrepreneurial journey at the age of thirteen. His first venture was an online bulletin board that he later turned into a gaming website named Gamers Alliance. At seventeen, Adam sold Gamers Alliance to Intermix where he was offered a job. He became world’s youngest Chief Operating Officer at nineteen years. With an eye for entrepreneurship and all things technology he founded Intelligent Beauty and in turn start up other businesses like DermStore.

Ressler on the other hand, has ventured into different businesses that have been success stories. He founded his own company FitnessHeaven.com which he sold to Intermix in 1997. Don Ressler had also co-founded Alena media and Hydroderm a skincare brand. Don Ressler had started Intelligent Beauty together with Adam Goldenberg, and this is what birthed TechStyle.

Recent trends have indicated the use of technology and E-commerce for fashion related industries. Today the fashion world has to learn how to keep up with consumers whose lives are intertwined with the use of technology. This has led them to use social media as a marketing tool and other methods like CRM technology. TechStyle having been co-founded by two technological geniuses is a leader in managing and making sales by employing technology.

A commonly used method to lure prospective customers is the membership program. This has worked immensely for TechStyle. They used this technique on their footwear collection back in 2010. Those who had been subscribing to their VIP monthly subscription had lots of offers. This included a 30% off in sales, free shipping, loyalty rewards and access to exclusive products and promotions. This made TechStyle then JustFab realize growth in their clientele by almost six million in two years.

The company was then able to expand to other countries like the UK, and Germany among others in four years. It is during this time that the company had rebranded themselves From JustFab to Techstyle. This was to show the involvement of technology in the fashion industry. Adam and Ressler having dealt with technology in their careers before are determined to make technology work in TechStyle. In this bid, the company has created six Fashion Operating Systems namely;

CRM membership System

Personal Styling System

E-commerce System

Omni-Channel Retail System

Enterprise Data Management System

Supply Chain and Fulfilment System

All this is to make shopping and own styling easier.

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